I think the idea is you're supposed to give women gifts in exchange for them to go on dates with you. Even if they hate you, they still have to go on a date with you if you buy them things. That's how this works -- I think.
"Leading dating expert" (his words, not ours) Brandon Wade created this site based on his previous "work on dating." I'm so happy the complexity of dating and finding a mate has been distilled in a simple-to-use app for thinly veiled prostitution.